“DNA” is the project of the architect Marco Poletti presented on the occasion of the 35th edition of the Cersaie international fair in Bologna. A theme that, in some ways, can be simple even trivial, but instead is shaped, transformed and regenerated becoming a strategic marketing tool to reassess and export the Made in Italy internationally.
The DNA Made in Italy
“In its history Italy has always been the country of all those creative forms like Design and Architettura that, connected with artistic forms like music, la painting, la sculpture, il theatre, la poetry, have created the “Made in Italy” and that have genetically modified it over time, making it unique and exclusive all over the world.”
