An identity is a transparent dimension. Nobody (not even a company) can see themselves for what they are, they needs others, from the outside, to identify the winning and successful elements. This is where design comes in hand: through an imprinting it intervenes strategically to build value in the processes of organization and communication of the company.
A role that enters the heart of the company, fully interpreting needs and desires for the construction of a convincing and consistent brand identity thanks to a 360° study of the brand's communication ecosystem: logo design, visual identity and coordinated image, interpreting form, color, typeface, graphics and layout of documents, commercial and promotional communication up to the image of the product itself.
